About Dean

Meet Dean

Throughout his career, Dean has embraced passionately the concept of Family Business. He has worked with many of them over that period and has contributed significantly to their success – be it from good to great in profitable businesses – or from loss to profit in a turnaround situation. His expertise in Financial Management, Strategic Planning and Business Growth Solutions has enabled many Family Businesses to realise futures for their Families that may not have been otherwise possible.

Dean believes passionately in Family Businesses setting defined and achievable goals for the business and the family – and then in working with the owners to help them realise those goals, be held accountable for their own success and realise their fullest potential.

Dean’s interests include Travel, Motor Sport, Domestic and International Politics and listening to a wide range of Music. Dean lives in Grasmere, NSW with his wife of 25 years, Trish, and their two sons, Callum and Fraser.

Dean Robinson is not simply an adviser to Family Business – he heads up a Family Business himself. Dean understands what it means to be in Family Business.
  • Dean knows what it feels like when cashflow gets tight – and how you need to plan for that.
  • Dean knows what it feels like when your market is changing – and what Strategic Thinking you need to undertake to anticipate that change.
  • Dean understand the rewards, challenges and responsibilities of employing people – and how best to work with them so everyone wins.
  • Dean knows what it feels like to go to bed knowing that many families are relying on him to make the right decision – and what a both heavy and honoured responsibility that is.
  • Dean knows what it is like to have his own family work in the business – and the importance of each to the other – and the challenges that Family presents to Family Business – and Family Business presents to the Family.
  • Dean has taken his own experiences and applied them to his client’s Family Businesses to help them build a better Family Business.
  • Dean has been fortunate to work with some Family Businesses for more than 20 years – and with others for 1 year.
  • Dean has helped families to build Family Businesses.
  • Dean has helped families to transition Family Businesses to the Next Generation.
  • Dean has helped families to sell their Family Business – and pass on the wealth to their Family.
  • Most importantly, Dean has built relationships with his Family Business clients that go beyond the professional – to the personal.
  • Dean knows what it feels like when cashflow gets tight – and how you need to plan for that.
  • Dean knows what it feels like when your market is changing – and what Strategic Thinking you need to undertake to anticipate that change.
  • Dean understand the rewards, challenges and responsibilities of employing people – and how best to work with them so everyone wins.
  • Dean knows what it feels like to go to bed knowing that many families are relying on him to make the right decision – and what a both heavy and honoured responsibility that is.
  • Dean knows what it is like to have his own family work in the business – and the importance of each to the other – and the challenges that Family presents to Family Business – and Family Business presents to the Family.
  • Dean has taken his own experiences and applied them to his client’s Family Businesses to help them build a better Family Business.
  • Dean has been fortunate to work with some Family Businesses for more than 20 years – and with others for 1 year.
  • Dean has helped families to build Family Businesses.
  • Dean has helped families to transition Family Businesses to the Next Generation.
  • Dean has helped families to sell their Family Business – and pass on the wealth to their Family.
  • Most importantly, Dean has built relationships with his Family Business clients that go beyond the professional – to the personal.
By forging those relationships, he is better able to understand what each Family Business needs to generate the right results for the Family – which aren’t always financial.
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